Digipak is very important part of the media text I have produced. This is because it a collectors item for most fans and I must have, so by having the design of it really personal and by allowing digipak to carry the feeling of the artist in it allows audience to relate to it more positively and allows them to see what the album and the songs are based on, what feelings they carry. Furthermore these links create star and brand image allowing other people to associate these products to her easier. The font style used in magazine advert and digipak are the same to allow them to link as well as to be more consistent. The rainbow umbrella has been used as a prop in the main task, thus it carry's very significant meaning to the song and the album it self. So by not have it in the digipak or the magazine advert would make no sense, there for we had included and designed the disk trey to match the umbrella to carry the positive vibe of the digipak and magazine advert. This is important because by having key item that can be seen trough out the journey of the album audiences can just decode the media text and pick it up faster and easier. The colors I have used in all three products are very similar they all are bright or dark moody. This is because they all had to represent that no matter what happens to you can see the positive and be happy no matter what. This is important because that's what the artist her self tried to represent in her music and the album. Furthermore by having consistency in the ancillary task it allows the music video to be more creative as there is more support of the style and the meaning behind all of the products.