top of page

 Audience Theory in Relation to Digipaks

The Hypodermic needle model 
Uses & Gratifications model

Audience theory can be related to digipaks very easily as there are lots of coded meanings behind each digipak and artists wants us to see that. Digipaks carry individuality and special themes that relate to artists and songs within the album. Audience theory such hypodermic needle suggests that media text is not challenged meaning that any hidden meaning is not found by the audience. Where uses & gratification model suggest that audience chooses what media they want to consume as well they challenge it by decoding media text that is given to them

The reception thoery

Good example of codded meaning in this digipak is the design and meaning behind the "1989" it is Taylor swifts birthday and that front panel represents a Polaroid picture. This shows how important it is for audience to challenge the media text they are given to get closer to the artists and the personality that they are trying to portray in the album. 

bottom of page